Coronavirus India: Bollywood stars focus on start-up glory as pandemic steals spotlight

In the run-up this month to India’s largest Hindu festival, Diwali, Bollywood superstar Alia Bhatt created a buzz when she bought a minority stake for an undisclosed sum in Nykaa, an online beauty retailer with 70 bricks-and-mortar outlets across the country.Bhatt’s investment came close on the heels of another Bollywood star’s investment in Nykaa – Katrina Kaif launched her own beauty line, Kay Beauty, on the platform last year.Kay Beauty sells everything from mascaras (at upwards of US$10…

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